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Apple’s geographic segmentation targets market is mainly from the United States and internationally (Dudovskiy, 2021). Apple's demographic segmentation primarily focuses on age, gender, and income. In terms of age, Apple's focus age group is from 22-55. On the other hand, Apple’s products appeal to both women and men in equal measure. Based on the price range of Apple products, the company targets customers from medium and high-income households. Under behavioral segmentation, Apple focuses on loyal hardcore users who sense belonging and achievement from owning their products
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Brand, Loyalty, Segmentation, Apple
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